|Article - The NZ
A moving experience
Vanessa Godbaz believes that any time is a good time to kick
off a new business if the idea is a good one. After 10 years in marketing
with New Zealand Couriers and CSR Building Materials (formerly Monier
Brickmakers), she decided it was time for something new.
Since she couldn't find any company to work for that she felt really inspired
about, she felt she had to get into business for herself.
The Finishing Touch unpacking service, which she read about in an Australian
women's magazine, is the result. She has set up a New Zealand operation under
licence to the Australian company.
The "marvellous" response to the month-old firm has strengthened her conviction
in the power of a good idea. "People often comment to me that now is not
a good time to be starting a new business, but I totally disagree with that,"
"My belief is that if it's a good service, it'll survive in any economic
times. When they say that to me I just laugh, because if we all thought that
way everything would grind to a. halt and nothing would ever happen."
The Finishing Touch provides a nationwide service setting up the homes of
people who are moving house. Vanessa Godbaz has a team of women who can unpack
removal cartons and, she says, turn a house into a comfortable home in a
day. The unpacking service applies to every kind of move, from international
corporate relocations to busy families shifting between cities or to another
In Australia the company has been running four years. It recently won its
category in the Telstra/Victorian State Government Small Business of the
She says it has become part of the mainstream of the household contents moving
industry. It has developed specialised unpacking services for the elderly
and the handicapped. Handyman, ironing and shopping services are now provided
for its clients.
One of the main reasons for the company's success, she says, is its extensive
use of computers and databases, and its comprehensive documentation.
She trained in Australia, and has been able to access all the company's
Women are increasingly starting their own businesses and Godbaz says she
did it "because I couldn't find anyone that worked the way I like to work.
Women are very good at running their own companies, she says, because they
"tend to listen and when you're listening you're picking up a lot of info.
They also have good empathy with their staff and with customers."
Interview with Tom Clarke
Weekend Herald November 28-29, 1998
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